Honda is the engine that has moved Asia since it made its debut in the late 1950s. Today, it continues to dominate roads across the region.
In 1958, when Japanese engineer Soichiro Honda designed the first 49cc Super Cub, he told his colleagues, “This is a bike that a soba noodle delivery man can ride with one hand and a stack of noodle trays balanced on his shoulder.”
The Honda co-founder and inventor, whose company was on the brink of bankruptcy several times, never stopped experimenting until his genius work resulted in the world’s best-selling motorcycle.
As he said, “Success represents the 1% of your work, which results from the 99% that is called failure.”
In the next six decades, Honda has gone on to sell more than 100 million units. Today, Honda Super Cub models remain popular in many cosmopolitan cities across Southeast Asia.
Loved by those from this generation, the iconic bike fits far more than a noodle shop delivery boy. And it’s a love affair for even today’s generation in bustling capital cities such as Jakarta, Ho Chi Minh City, Bangkok, and even Phnom Penh.
Full story of Asia’s Lasting Love Affair with Honda Super Cub: https://kiripost.com/stories/asia-lasting-love-affair-with-honda-super-cub