There is this new thing called Explore Feed for all the not sponsored Page content. It’s a Facebook’s experiment. And Cambodia is among the six test countries. So only sponsored Page posts get shown on the prime Frontpage.
The world’s most popular social networking site has just launched a new version for Cambodia’s users, among 6 other countries, the Facebook Frontpage. This newest test version is dedicated to updates from its users and sponsored content only. No more. For those publishers and brands who spent their budget on gaining the quanity of Likes will not get the same treatment of having their messages on the first front page. Those messages are now placed in a secondary section called Explore Feed. Just like its name, it means Cambodian Facebook users will need to do their own exploration.
Facebook is a tech company that focuses on the result. Tweaking a small feature to get more advertisers to continue spending more money is the goal for the company and the shareholders. User experience is secondary. Publishers or Page owners with largest followers has already spent their marketing budget on getting the number of Likes. It’s as if the number of Likes is useless. This new feature allows Facebook to keep earning more from these businesses and others.
Cambodia has a lot of love stories with Facebook. But the interesting timing is Facebook, Google, and Twitter, are being grilled for their role in the last year’s US election.
I think the majority of Cambodians may not notice this tweak. What matters is that they still see that Facebook is working and feeding them the content they want to consume. If the social networking site were having a one-hour downtime, the public will get angry much more
than this introduction of the Explore Feed.
It’s the first time ever that this issue has happened. Facebook should have done much better than this. But after all, it’s the global tech company that can decide without listening to their users.
This is the worse tweak ever. My tweets here (also others’)
— Tharum Bun (@tharum) October 24, 2017
Most users will never know or notice. Nobody should ever blame Facebook.
I was quoted in this VOA News article here: Facebook Faceplants in Cambodia.